Social media became a way to share our inside story. Meanwhile how we market to our clients changed dramatically. We did our best to remain innovative and ahead of trends. We invested in new equipment and followed industry trends. We began to do more online research and it brought the event world closer and did a lot of the learning by traveling around the internet. At one point about 5 years into our business, we invested in computers and built a network. The world of events was changing quickly at that point and we did our best to keep pace while perfecting our art and craft. We joined our local chapter of NACE, went to vendor workshops, attended conferences and stayed involved through networking events to meet and learn from other industry professionals. We were quick to embrace the computer and stay up with the fast pace changes of software and hardware. Putting your hands on information was much more difficult. I still remember so many of our vendors would mail us handwritten proposals, so there was lots of paper and files were thick. As an artist, I was used to doing so much by hand. How do you keep up with the constant change in the industry?Ī lot has changed in 23 years since we began the business. One day I hope to take this national when I have more time. It has really helped since this particular facet of event planning doesn’t have a professional association and I believe we need to do that. We meet in the Baltimore/Washington area several times a year with a focus to keep up on what’s new in our event technology, practices and also to discuss best ways to support each other. I began a bar and bat mitzvah networking group on Facebook with Brynne Magaziner – Mitzvah Pros – that has members from all over the world. I would also love to mention that my biggest passion at this moment is to share my knowledge with newer folks entering our field. I really enjoy the relationship we have with our clients, the trust between us and the ability to advance their goal. Seeing this unfold is the most enjoyable part of the overall experience when all the hard work pays off. We want to get to know the personality of the company and allow it to come alive at the event. When we first meet, we dive deep into the goal of the corporate client’s reason for hosting the event. What do you enjoy most about your role in corporate event planning? We still handcraft centerpieces and focus on event branding. We have expanded to offer full-service planning, beginning with the selection of vendors, creating the floor plan and room layout in conjunction with the caterer to facilitate their best advice, designing all the event elements including entertainment, lighting, av, linens, furniture, and special effects. My background in advertising and environmental graphics allowed us to brand events back in the late ’90s before that was a trend.įast forward 23 years and our main focus is producing one of a kind event experiences with the goal of the event in the forefront and vendor relationships the backbone. We were very focused on creating creative and handmade centerpieces and event decor. Back then, we wouldn’t consider what we were doing ‘producing’ events. We began creating event decor back in 1996. How long has your company been producing events? What is your main focus? Whether we are designing a Corporate Gala or Celebration, planning your child’s Bar or Bat Mitzvah, styling your fabulous Wedding, or preparing an intimate gathering of your family and friends, our team will work with you to keep you on track of deadlines, relieve the stress and generate excitement throughout the process, resulting in an enjoyable and successful event experience for you and your guests. We produce your event décor in our 3,000 square foot warehouse and design studio, located in Baltimore, Maryland. From concept to delivery, our creative style and attention to every detail result in an enjoyable and successful experience.
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Our event planners and event designers work together with you to personally oversee the design, coordination, production and set up of your event combining unique design, handmade decor elements and innovative graphic details with expert event planning. Innovative Party Planners is passionate about your total event experience.